{"id":6968,"date":"2021-01-30T12:33:00","date_gmt":"2021-01-30T17:33:00","guid":{"rendered":"https:\/\/silcon.tech\/artificial-intelligence-as-advertising\/"},"modified":"2024-07-15T14:32:29","modified_gmt":"2024-07-15T19:32:29","slug":"artificial-intelligence-as-advertising","status":"publish","type":"post","link":"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/","title":{"rendered":"Artificial Intelligence as advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6968\" class=\"elementor elementor-6968 elementor-4994\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-def5e1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"def5e1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ec02a7\" data-id=\"6ec02a7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb31f76 elementor-widget elementor-widget-text-editor\" data-id=\"cb31f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising as an industry is known for its constant paradigm shifts. This is because ways to capture consumers&#8217; attention are still being discovered. Now the novelty in advertising is artificial intelligence (AI).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a06e9 elementor-widget elementor-widget-heading\" data-id=\"37a06e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Artificial Intelligence?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b233e elementor-widget elementor-widget-text-editor\" data-id=\"45b233e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence is a simulation of human intelligence, in machines that are programmed to mimic our intelligence.<\/p>\n<p>It&#8217;s like taking a reasoning that a human does and, using different methods, performing it with a computer. Because of the power of computers, an AI can do things better than a human. It reduces the time and resources required to perform such reasoning. That said, there are some areas where the AI outperforms the human by far as in a game of chess. While in others, such as art, humans are far ahead.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd8c72 elementor-widget elementor-widget-heading\" data-id=\"3cd8c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI in advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26696e4 elementor-widget elementor-widget-text-editor\" data-id=\"26696e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the area of advertising is one of those fields in which AI can outperform the human as something very useful in knowing when, how and to whom to send advertising is to process information. Something in which AIs excel.<\/p>\n<p>It is believed that there is an opportunity for AI to shape the industry. Just as it happened with programmatic advertising years ago.<\/p>\n<p>AI can provide predictive analytics on consumer behavior. This can be greatly leveraged to know when, what and how to show advertising to the consumer. Another advantage of this is that AI handles data responsibly. It is believed to be a suitable solution in the future as it respects your privacy.<\/p>\n<p>Artificial intelligence has already transformed many industries such as finance, insurance, healthcare, among others. And you&#8217;re seeing success in how advertising is starting to change.<\/p>\n<p>The winds are shifting once again, and the forefront of the industry is turning its attention to AI.<\/p>\n<p>Consult our technical support <a href=\"https:\/\/www.silcon.tech\/en\/?page_id=6903\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.silcon.tech\/silcon\/soporte-tecnico\/\"><br \/>\n  <span class=\"has-inline-color has-vivid-green-cyan-color\">here<\/span><br \/>\n<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c40392b elementor-widget elementor-widget-pix-social-icons\" data-id=\"c40392b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-body-default text-left pix-social-icons font-weight-bold d-inline-block w-100 \" style=\"font-size:80px;\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/SilconTech\/\" aria-label=\"pixicon-facebook3\" class=\"text-body-default  d-inline-block   px-2\"  ><svg class=\"pixfort-icon \" width=\"24\" height=\"24\" style=\"\" data-name=\"Solid\/pixfort-icon-facebook-1\" viewBox=\"2 2 20 20\"><path fill=\"var(--pf-icon-color)\" fill-rule=\"evenodd\" d=\"M12,2 C17.5228403,2 22,6.49603007 22,12.042148 C22,17.1426622 18.2133748,21.3550488 13.3091699,21.999013 L13.299,21.999 L13.2993358,14.2432707 L15.476925,14.2432707 L15.7655715,11.5132627 L13.2993358,11.5132627 L13.3029934,10.1467742 C13.3029934,9.43472725 13.3703545,9.05337521 14.3888162,9.05337521 L15.750301,9.05337521 L15.750301,6.32290806 L13.5722241,6.32290806 C10.9559654,6.32290806 10.0352533,7.64718738 10.0352533,9.87454164 L10.0352533,11.5134769 L8.404355,11.5134769 L8.404355,14.2437298 L10.0352533,14.2437298 L10.0352533,21.8900234 C5.45236562,20.9728053 2,16.9123412 2,12.042148 C2,6.49603007 6.47715974,2 12,2 Z\"\/><\/svg><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Advertising as an industry is known for its constant paradigm shifts. This is because ways to capture consumers&#8217; attention are still being discovered. Now the novelty in advertising is artificial intelligence (AI). What is Artificial Intelligence? Artificial intelligence is a&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[87,85,83],"class_list":["post-6968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-en","tag-advertising","tag-artificial-intelligence","tag-ia-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Artificial Intelligence as advertising - Silcon Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence as advertising\" \/>\n<meta property=\"og:description\" content=\"Advertising as an industry is known for its constant paradigm shifts. This is because ways to capture consumers&#8217; attention are still being discovered. Now the novelty in advertising is artificial intelligence (AI). What is Artificial Intelligence? Artificial intelligence is a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Silcon Technology\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.instagram.com\/silcontech\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-30T17:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-15T19:32:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.silcon.tech\/wp-content\/uploads\/2021\/01\/inteligencia-artificial-1024x407-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ren\u00e9 Morice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ren\u00e9 Morice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/\"},\"author\":{\"name\":\"Ren\u00e9 Morice\",\"@id\":\"https:\/\/www.silcon.tech\/en\/#\/schema\/person\/949b78e906d4619d0ca048805d0f5beb\"},\"headline\":\"Artificial Intelligence as advertising\",\"datePublished\":\"2021-01-30T17:33:00+00:00\",\"dateModified\":\"2024-07-15T19:32:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\/\/www.silcon.tech\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.silcon.tech\/wp-content\/uploads\/2021\/01\/inteligencia-artificial-1024x407-1.jpg\",\"keywords\":[\"Advertising\",\"Artificial Intelligence\",\"IA\"],\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/\",\"url\":\"https:\/\/www.silcon.tech\/en\/artificial-intelligence-as-advertising\/\",\"name\":\"Artificial Intelligence as advertising - 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